4 Ways to Add Video to Your Marketing Strategy
At the same time, it’s good to remember that a lot of companies use video for this type of content. Whether it’s consumer brands, with videos of their customers saying great things about their product or service, or business-to-business brands making longer testimonial videos – this is not a novel idea. So, if you’re going to go down this path, you should think about how you can make your videos stand out from typical examples of a client or partner interview in your own industry or particularly from your competitors. What can you do to add your unique spin on the concept? Just be sure that whatever approach you take lines up with your company’s brand image and its personality and culture.
Original Article Source Credits: Business2community , https://www.business2community.com/
Article Written By: Tom Wozniak
Original Article Posted on: August 3, 2020
Link to Original Article: https://www.business2community.com/video-marketing/4-ways-to-add-video-to-your-marketing-strategy-02332440